#Truestory

Event Impact

events have yielded 300%+ more return than any other prospecting plan.
 
 

cold hard facts + clear opportunities in creating a sales experience through events = #xoowee  

50% of marketers say their primary reason for events are lead generation/sales and community building. (Bizzabo, 2017)

80% of trade show exhibitors don’t follow up with their show leads. (SalesForce, 2012)

64% of event marketers say trade shows and events are most often used as sources of new prospects and business opportunities. (CMO Council & E2MA, 2013)

31% of event professionals believe that trade shows and conferences are essential to doing business in their target customer markets. (CMO Council & E2MA, 2013)

29% of B2B organizations primarily run live events for lead generation and sales. (Bizzabo, 2017)